Author Archives: Lynda-Ross Vega

About Lynda-Ross Vega

Lynda-Ross Vega is the leading expert on unleashing natural skills, talents and abilities to create unprecedented success. Driven by a passion for helping entrepreneurs succeed in business and in life, her work brings together cutting-edge psychology and real world business smarts. She began researching and applying styles theory tools early in her career, and her passion for identifying and focusing natural talents on the right task led her to collaborate with Dr. Gary Jordan beginning in 1983. Together, they developed Perceptual Style® Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success.

The Gift of the Christmas Cookies

Posted on January 11, 2022 by Lynda-Ross Vega

One of the traditions I grew up with and is still a part of my holiday season is baking cookies for Santa. I was about 5 years old the first time I remember baking Santa cookies with my mom. The … Continue reading →

Posted in Celebration, Development, Listening, Natural Skills, Parenting, Perception, Perceptual Style, Perceptual Style Theory, Preference for Interaction, Relationships | Tagged , , , | Leave a comment

Our Book is Live on Amazon

Posted on December 13, 2021 by Lynda-Ross Vega

After 30 years of talking about writing a book, we’ve finally done it! Unlock the Power of Your Perception is now live on Amazon in eBook and paperback formats!

Posted in Acquired Skills, Activity, Adjustments, Career, Celebration, Change, Coaches, Communication, Conflict, Development, Diversity, Education, Entrepreneurs, Flow, Goals, Leadership, Limitations, Listening, Methods, Natural Skills, Opportunities, Parenting, Perception, Perceptual Style, Perceptual Style Theory, Preference for Interaction, Productivity, Relationships, Strengths, Success, Talent Advantage, Talents | Tagged , , , | Leave a comment

Negativity Bias

Posted on November 29, 2021 by Lynda-Ross Vega

Why are we so quick to see our shortcomings and not our gifts?

Posted in Perception, Perceptual Style, Perceptual Style Theory, Preference for Interaction | Tagged , , | Leave a comment

So Many Reasons to be Thankful – including our Book!

Posted on November 22, 2021 by Lynda-Ross Vega

As Thanksgiving approaches here in the U.S., I’m even more excited than usual, which is pretty darn excited because Thanksgiving is my favorite holiday! Great food, family time, football, no gift hassles – what’s not to like?

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Who Cares About Perception

Posted on October 25, 2021 by Lynda-Ross Vega

You should!  Your perception creates your view of reality. Your perception is what forges your natural strengths and determines how you show up in the world. It’s what drives your relationships, influencing who the people are you enjoy and the … Continue reading →

Posted in Listening, Natural Skills, Opportunities, Partnerships, Perception, Perceptual Style, Perceptual Style Theory, Preference for Interaction, Relationships, Success | Tagged , , | Leave a comment

Thoughts From a Hospital Waiting Room

Posted on June 22, 2021 by Lynda-Ross Vega

I spent two days this week in the hospital with my sister. One of her hips got old before its time and just completely wore itself out. So, she had total hip replacement surgery. The surgery went well, and her … Continue reading →

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The Most Important Thing Your Dictionary Doesn’t Tell You

Posted on May 13, 2021 by Lynda-Ross Vega

My husband and I will be celebrating our 35th anniversary this year. It’s been a great adventure so far…but as you know from your own experience, every relationship comes with a unique set of challenges. So it’s a good thing … Continue reading →

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The Catalyst and Hope of Change

Posted on March 15, 2021 by Lynda-Ross Vega

“Life is a journey, not a destination.”  Ralph Waldo Emerson. 

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The Value of Conversation

Posted on September 25, 2016 by Lynda-Ross Vega

“These people are just making it so difficult” said my friend. We met for coffee last week just to catch up and as she was telling me about some challenges she was facing at work. “Everyone wants a voice, everyone wants … Continue reading →

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5 Myths about Business Travelers

Posted on November 12, 2015 by Lynda-Ross Vega

Traveling a lot for work recently has provided me with some unique opportunities to observe people.   There are lots of stories and jokes and stereotypical characteristics about road warriors – people who travel a lot on business – and I … Continue reading →

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