Getting to the Middle of it: Building a Business From its Core

Just as in the human body, the strength of a business comes from its core. A strong core facilitates growth and endurance, and in business, that growth equals success, and that endurance equals longevity. Naturally, a successful, long-living business is what we all want and strive for!

You are the core of your business. You are its strength, its heartbeat, its reason for being. As its core, your  strength comes from understanding your skills and talents and applying them in everything you do. That’s where we come in. We call it strengths-based business building – a process of helping you develop your natural entrepreneurial skills.

Imagine the core of your business becoming as strong as the core of your body: the muscles that provide you with power and stability are essential in everything you do.   As the core of your business, you are just as essential to its success as those muscles are to your body.  You are the reason for your business’s success, and it is only as strong as you are.

Understanding that you are at the core of your business is the easy part; the challenge is making sure that the core is as strong as it needs to be for your business to succeed.  The technique of strengths-based business building involves accentuating the your strengths, and those of your team, the two most essential parts of your business.

Your strengths – your talents, abilities, ideas and skills – are what we call your “genius,” and as a business owner, you want and need your “genius” to come first.   That’s what differentiates you  in the market place; that’s why your clients seek you out.  It’s a waste of your time and talent for you to focus on mastering parts of your business that are not based on your natural strengths.   You want to do (and should do) what you love to do, what you’re good at doing. We help the rest fall into place by showing you what skills your team members must have that compliment you and keep the core of your business strong and vibrant.

Building a business around its core, around you, is essential and easy with the right tools. Our guaranteed system combines science and psychology, and while we’ve done the hard part of creating this approach, it’s now your turn to do the easy part and let us help you implement it.

Lynda-Ross Vega: A partner at Vega Behavioral Consulting, Ltd., Lynda-Ross specializes in helping entrepreneurs and coaches build dynamite teams and systems that WORK. She is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit

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