|1.||Make sure that all the materials you present to the public authentically reflect your Spotlight Style. Do not try to emulate another style to appeal to that style. It will come across false even if they don’t know why.|
|2.||Learn as much as you can about each of the other two Spotlight Styles:|
|1. What kind of language do they use?|
|2. What things do they overlook because of their Spotlight Style?|
|3.||Create copy that incorporates language that appeals to each of the Spotlight Styles and addresses frequently “overlooked” aspects for each style. Say what you mean in your style, then rephrase in the language of another.|
|4.||Spotlight yourself in places where people from all three Spotlight Styles will see you.|
Making your products, services, and your unique gifts and talents available to people with different Spotlight Styles takes awareness of the key differences between styles, but the rewards are well worth the effort.
Lynda-Ross Vega: A partner at Vega Behavioral Consulting, Ltd., Lynda-Ross specializes in helping entrepreneurs and coaches build dynamite teams and systems that WORK. She is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.YourTalentAdvantage.com.